Copy
Scroll down for the services I offer, from long-form articles, digital copy and emails, down to short-form creative copy that sells.
Since 2020 I’ve worked mostly in the energy and tech sectors, for clients including Google, Stripe and Bulb. Before that it was media, education and the arts.
Long-form copy
I particularly love taking gnarly, complex topics like AI, copyright law, cloud technology, retail trends or even tax strategy - and not only demystifying them, but making them gripping. The result is long-form copy that actually converts.
Recent projects: Lenovo “scrollytelling” article | Careers blog post (ghostwritten) | Unifonic white paper | Bulb’s tax strategy
Scripts
I’m an experienced scriptwriter with credits at the BBC and a background in TV and radio, so I can write you a mean script for video, podcast or audio.
Recent clients: Wondery | WaterAid | School of Life
Content design & web copy
Copy doesn’t just come at the end of the project. My background in content and technology at the BBC means I’m highly experienced in working with UX designers and engineers to make sure content remains king - and forms the basis of any online customer experience.
Recent clients: Energy Systems Catapult | Bulb | BBC R&D | DACS web copy
“Kat produced amazing results, turning difficult legal concepts into clear, snappy copy optimised for the web.”
— KIM PLOWRIGHT, PRODUCT MANAGER
Tone & voice
Great copy starts with a clear voice. Whether you have one already, or need help developing one, I can make sure your customers know who you are and what you stand for in one fell sentence.
Recent clients: Energy Systems Catapult | Bulb | DACS
Brand copy
You know your business inside out, but you may need a little help getting that across to customers. I can ask a few simple questions, or I can run workshops and develop in-depth brand guidelines. It’s up to you.
Creative copy
Nailing your brand is all well and good, but the right audience has to take it to heart if you’re going to smash those targets. My copy has done just that in print, banner and social ads.
Recent clients: Lidl | Bulb | Sky TV | BBC Radio 5 Live
Emails
Whether it’s a newsletter, a promotional message marketing a new service or product, or transactional, I write emails that get opened, read and forwarded.
Recent clients: Lidl | Otta | Bulb |