Tone & voice

Great copy starts with a clear voice. Whether you have one already, or need help developing one, I can make sure your customers know who you are and what you stand for in one fell sentence.

Recent clients: Energy Systems Catapult | Bulb | DACS

Digital copy

I particularly love taking gnarly, complex topics like copyright law, cloud technology or even tax strategy - and not only demystifying them, but making them gripping.

“Kat produced amazing results, turning difficult legal concepts into clear, snappy copy optimised for the web.”

— KIM PLOWRIGHT, PRODUCT MANAGER

Recent clients: Living Lab | Bulb | Ark Schools | DACS

Content design

Copy doesn’t just come at the end of the project. My background in content production means I’m highly experienced in working with UX designers and engineers to make sure content remains king - and forms the basis of any online customer experience.

Recent clients: Energy Systems Catapult | Bulb | BBC R&D

Brand copy

You know your business inside out, but you may need a little help getting that across to customers. I can ask a few simple questions, or I can run workshops and develop in-depth brand guidelines. It’s up to you.

Creative copy

Nailing your brand is all well and good, but the right audience has to take it to heart if you’re going to smash those targets. My copy has done just that in print, banner and social ads.

Recent clients: Busuu | Bulb | Sky TV | BBC Radio 5 Live

Emails

Whether it’s a newsletter, a promotional message marketing a new service or product, or transactional, I write emails that get opened, read and forwarded.

Recent clients: Otta | Busuu | Bulb |