Print & social ads for Bulb (2019-20)
The brief
As Senior Copywriter at Bulb, I wrote copy advertising Bulb products and services, not to mention Bulb itself as a company to work for. Bulb’s recruitment needs changed over time, from targeting graduates to encouraging applicants during the Covid-19 pandemic.
I worked with the people team to understand who they were targeting and why, and what benefits they wanted to highlight. I then considered Bulb’s brand and marketing lines to come up with ideas and copy.
The process
The outcome
print leaflet
social (facebook)
Headline: We’re still hiring
Text: We may be working remotely at Bulb, but we’re still on a mission. Join us to get more people switching to green energy.
social (linkedin)
We’re working remotely at Bulb, which means:
👩🏾💻🧑🏼Remote interviews (hint: no-one can see those trackie bottoms)
🏠Remote assessments (from the comfort of your home)
🧘Online office yoga (ommmm....)
🥪Virtual snacks (ok, we’re working on it)