Sky Drama (2014)

The brief

To produce social media campaigns for Sky's new roster of homegrown drama.

The process

I worked closely with TV and marketing teams to identify a strong narrative for each new drama being highlighted, eg The Tunnel, Strike Back, Fleming and The Smoke. From that I developed a campaign that would stoke interest in the show pre-TX, and encourage engagement during broadcast.

For Fleming, I chose to highlight its references to the James Bond movies and its beautiful set design.

The outcome

The campaign for Fleming involved videos and image assets.